API development that makes disconnected business systems work together
Custom REST and GraphQL APIs, third-party integrations, webhook systems, and data sync layers that replace manual work and connect your operational stack.
How we use it
We design APIs around real business workflows - not just endpoints. Every API we build includes authentication, rate limiting, observability, versioning strategy, and OpenAPI documentation. We think about failure modes, retry logic, and idempotency from the first design session.
Best fit for
The average enterprise now uses 1,061 cloud applications (Okta Business at Work 2024 Report), yet fewer than 30% of these are integrated - creating massive operational inefficiency through manual data entry, duplicate records, and disconnected workflows. API management spending is projected to reach $13.7 billion by 2027 (MarketsandMarkets). Meanwhile, the rise of AI agents in 2025 - 85% of organisations have integrated agents into at least one workflow (index.dev, 2025) - creates a new category of API work: building clean, documented, machine-readable interfaces that AI agents and LLM tools can reliably call.
What's included
Capabilities
API architecture & endpoint design
Database schema & integration
Authentication, RBAC & security hardening
Third-party integrations & webhooks
Performance optimisation & caching strategy
Fit analysis
Is this right for you?
Honest breakdown of where API Development shines — and where it doesn't. Pick the right tool.
When to choose this
Right fit scenarios
Your business runs on disconnected tools - CRM, ERP, payment processor, email platform, support system - and data moves between them manually or unreliably
You are building a mobile app or third-party integration that needs a reliable, documented API to consume your platform's data and trigger actions
You want to expose your core product functionality as an API so partners, clients, or internal tools can build on top of it systematically
You need a webhook system that reliably receives events from Stripe, Shopify, Twilio, or other platforms and triggers specific business workflows in response
You are building AI agents or automation workflows that need to call reliable, well-documented APIs - and your current systems do not have the structure to support this
When to choose this
Right fit scenarios
Your business runs on disconnected tools - CRM, ERP, payment processor, email platform, support system - and data moves between them manually or unreliably
You are building a mobile app or third-party integration that needs a reliable, documented API to consume your platform's data and trigger actions
You want to expose your core product functionality as an API so partners, clients, or internal tools can build on top of it systematically
You need a webhook system that reliably receives events from Stripe, Shopify, Twilio, or other platforms and triggers specific business workflows in response
You are building AI agents or automation workflows that need to call reliable, well-documented APIs - and your current systems do not have the structure to support this
Honest limitations
Not the best fit if…
Businesses where all data lives in a single, well-integrated platform - a pure Shopify store with standard apps does not need custom API work
Internal teams that need a no-code integration solution - tools like n8n, Zapier, or Make handle common API integrations without custom development at a fraction of the cost
Simple point-to-point integrations between two standard SaaS platforms that already have pre-built connectors
Organisations where the business process problem is unclear - API development begun without defined data contracts and use cases is expensive to rework